Matt joined the board in 2022. He is the MD of Naylor Flowers Ltd, a farming company which supplies British cut flowers to retailers in the UK and Europe. He chairs Naylor Holdings Ltd, a commercial property business and is the joint principal of Socius Ltd, a labour agency. 

In previous voluntary roles, he has been a transition mentor for the Princes Trust, a director of LEAF (Linking Environment and Farming) and chairman of the Oxford Farming Conference. He has written a regular column in the Farmers Weekly since 2004.

He divides his spare time between Lincolnshire and Herefordshire.